cradle to cradle

Cradle to Cradle: Remaking the Way We Make Things

By William McDonough & Michael Braungart
North Point Press, 2002

William McDonough’s book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, McDonough and Braungart make the case that an industrial system that “takes, makes and wastes” can become a creator of goods and services that generate ecological, social and economic value.

In Cradle to Cradle, McDonough and Braungart argue that the conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences. (læs mere her: link)

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